Caily is your family’s elder care app.

Why We Started Caily

Caily was born out of a universal challenge — the increasing complexity of caregiving and the emotional, logistical, and informational strain it places on families. From managing appointments and medications to keeping everyone in the loop, caregiving often feels fragmented and overwhelming.

We recognized that care isn’t just medical — it’s deeply personal and social. Families, caregivers, and professionals need a single place to stay connected, organized, and supported through every stage of care. Caily was created to bring that connection together.

The Problem We Solve

Caregiving today is siloed across tools, platforms, and people:

• Information is scattered — between texts, spreadsheets, and paper notes.

• Communication is fragmented — caregivers and families often lack shared visibility.

• Tasks are hard to track — daily check-ins, appointments, and medication reminders easily fall through the cracks.

• Emotional burden is high — caregivers face stress, uncertainty, and burnout without structured support.

Caily solves these pain points by offering a centralized, connection-driven care platform that bridges people, information, and emotional support in one intuitive experience.

Our Vision & Mission

• Vision: To provide technology for daily care and peace of mind throughout all stages of life.

• Mission: To create an all-in-one care platform that supports individuals and families throughout the caregiving process — blending connection, organization, and compassion.

Our Goals

1. Simplify caregiving through design
   Create an intuitive, accessible UX that minimizes friction for users of all ages and technical abilities.

2. Foster meaningful connections
   Encourage communication and collaboration across family, friends, and professionals through thoughtful, human-centered interaction flows.

3. Provide emotional reassurance
   Build trust through gentle design cues, warm color palettes, and inclusive visuals that reflect empathy and calm.

4. Empower with clarity
   Deliver clear pathways for completing daily care tasks — from scheduling to documentation — reducing mental load and cognitive stress.

5. Scale with adaptability
   Support both B2C families and B2B organizations through flexible architecture, role-based access, and modular UX components.

UX Philosophy

Caily’s UX is guided by connection and simplicity:

• Connected Experiences: Each feature — chat, calendar, vault, check-ins — feeds into a unified ecosystem designed for care collaboration.

• Accessibility for All: Large tap targets, high contrast, clear type hierarchy (Georgia Pro & Inter), and assistive-friendly layouts ensure usability for older adults and differently-abled users.

• Calm Design: Soft tones, white space, and predictable patterns make the platform feel trustworthy and non-clinical.

  Emotional Intelligence: Microinteractions and tone of voice prioritize warmth, empathy, and encouragement.

Results

• Grew our B2C user base: We gained over 1500 users within the first 3 months.

• Any device, any time: You can use Caily on every type of device - Mobile, tablet, and desktop via Caily.com. We are in the Apple App Store, Google Play Store, or you can use the web app if you prefer a larger device.

• Launched a B2B platform: Shortly after the B2C launch, we dove into the B2B platform. This platform is sold to businesses of all sizes and used by their Benefits or HR department to manage the Caily Subscriptions they purchase.